What is Video Content?
Video content encompasses various forms of videos, including interactive videos, explainer videos, instructional videos, and tutorial videos. This dynamic medium can capture a wide range of subjects and present them in a visually engaging manner that enhances the learning experience.
At its core, video content refers to any content format that uses moving visual media to convey information or tell a story. In the context of healthcare training, video content is particularly valuable for its ability to simulate real-life situations, demonstrate complex medical procedures, and provide visual and auditory stimuli that can aid in the learning and retention of critical information. It offers an interactive and immersive experience, far surpassing the capabilities of traditional text-based learning materials, by engaging multiple senses to enhance understanding and memory retention.
How is Video Content Used in Healthcare Training?
In healthcare training, video content is used to demonstrate clinical procedures, offer real-life case studies, and provide interactive training scenarios. This method supports both initial education and ongoing professional development within health care settings, including hospitals and aged care facilities.
Examples of this are:
Guide+Image+6236.png)
- Procedure Demonstrations: For example high-definition videos showing step-by-step surgical techniques, allowing trainees to see details that are crucial for their practice.
- Emergency Response Training: Simulation videos that recreate emergency situations, enabling healthcare professionals to practice decision-making and responsiveness in a controlled environment.
- Patient Interaction Scenarios: Role-play videos that demonstrate proper communication strategies for sensitive topics or difficult conversations with patients and their families.
- Equipment Use Instructions: Detailed instructional videos on the correct usage, maintenance, and safety protocols of new medical equipment.
- Compliance and Ethics Training: Animated videos that explain legal, ethical, and regulatory aspects of healthcare, ensuring that professionals are aware of the standards and expectations in their roles.
These examples not only make the learning experience more engaging but also foster deeper understanding, improved retention, and practical skills application among healthcare professionals.
How to Use Video Content Effectively in Healthcare Training?
To maximise the impact of video content, training organisations should focus on creating high-quality videos that are factual, engaging, and relevant to the viewers' training needs. Videos should be designed to hold attention spans with clear, concise, and visually appealing content.
Steps to Using Video Content Effectively in Healthcare
Guide+Image+6236.png)
- Identify Training Needs: Assess the specific skills and knowledge gaps that the training is intended to address within the healthcare organization.
- Identify Training Objectives: Define clear, measurable goals that the video content should achieve to ensure it meets the learning and developmental needs of healthcare professionals.
- Suitable Video Content Types: Select the type of video such as tutorials, simulations, or demonstrations that best suits the topic and the learning style of the audience.
- Interactive Elements: Enhance engagement and retention by incorporating features like quizzes, clickable links, or decision-making scenarios directly into the video content.
- Real-Life Scenarios: Use scenarios that mirror actual challenges and situations healthcare professionals might encounter to make the training practical and relevant.
- Update Content Regularly: Regularly revise and refresh video materials to reflect the latest medical guidelines, technologies, and best practices to keep them current and effective.
- Feedback: Gather and analyse feedback from those who have utilised the video content to gauge its effectiveness and identify areas for improvement.
Strategies to Using Video Content in Healthcare
- Alignment with Training Objectives: Ensure all video content directly supports the specific learning goals and objectives of the healthcare program. This strategic alignment helps to focus the content on the essential skills and knowledge that need to be conveyed.
- Feedback: Regularly gather and analyse feedback from learners and instructors to identify areas for improvement. Use this feedback to refine video content, making it more effective and responsive to the needs of the users.
- Ensuring Accessibility: Optimise video content for access across various devices, including smartphones, tablets, and desktop computers, to accommodate the diverse technology preferences and needs of learners. Also, consider accessibility features such as subtitles, sign language overlays, and audio descriptions to make content usable for all.
- Interactive: Integrate quizzes, clickable elements, or decision points within the videos to create an interactive learning experience that actively engages learners and reinforces knowledge as they watch.
- Blended Learning Approaches: Combine video content with other training methods such as face-to-face sessions, practical workshops, and text-based materials. This blended approach caters to different learning styles and enhances the overall educational impact.
Positives and Negatives of Using Video Content in Healthcare
| Positives | Negatives |
|---|---|
| Increases engagement and retention by providing visually stimulating learning materials. | High initial cost of video production, which can be prohibitive for smaller institutions. |
| Allows for consistent training delivery, ensuring all learners receive the same quality of information. | Requires regular updates to avoid the dissemination of outdated or incorrect medical practices. |
| Facilitates remote learning, making training accessible to healthcare professionals regardless of location. | Dependence on technology which might exclude participants with limited access to digital devices or the internet. |
| Supports diverse learning styles with the use of multimedia elements that can cater to visual, auditory, and kinesthetic learners. | Possible technical issues such as playback problems, which can disrupt the learning process. |
Tools to Implement Video Content in Healthcare
Essential tools for implementing video content include learning management systems (LMS) that support video integration, video editing software to create and modify content, and analytics tools to assess viewer engagement and learning outcomes.
Want a healthcare LMS that can support the use of video content in your organisation?
Contact Ausmed today and see how we can support your organisation!
Related Resources
- How to Manage an Effective Staff Training Program
- How Do I Implement Adaptive Learning Strategies?
- How Can I Implement Self-Directed Learning Strategies?
- How to Create Learning Journeys in Healthcare
- A Guide to Personalised Learning in Healthcare
- A Guide to Self-Directed Learning
- LMS in Healthcare: The Roles, Benefits and Pros and Cons
- How Do I Implement a Learning Management System in Healthcare Education?
- Guide to Compliance Training (for Healthcare Managers)
- Mandatory Training in Aged Care (A Guide for Managers)
- What Are the Benefits of Blended Learning in Healthcare?
- What Is the Role of Microlearning in Healthcare Education?
- Things to Consider When Selecting or Designing Training in Healthcare
Conclusion
Effectively incorporating video content into healthcare training can significantly enhance educational outcomes. By carefully selecting and using appropriate video tools, healthcare education providers can create a more engaging, informative, and practical learning experience for all participants.
References
- Adam, M, McMahon, SA, Prober, C & Bärnighausen, T, 2019, 'Human-centered design of video-based health education: an iterative, collaborative, community-based approach', Journal of medical Internet research, vol. 21, no. 1, pp.e12128.
- Noetel, M, Griffith, S, Delaney, O, Sanders, T, Parker, P, del Pozo Cruz, B & Lonsdale, C 2021, 'Video improves learning in higher education: A systematic review', Review of educational research, vol. 91, no. 2, pp.204-236.
- Sell, NM, Cassidy, DJ, McKinley, SK, Petrusa, E, Gee, DW, Antonoff, MB & Phitayakorn, R 2021, 'A needs assessment of video-based education resources among general surgery residents' Journal of Surgical Research,vol. 263, pp. 116-123.
- Uppot, RN, Laguna, B, McCarthy, CJ, De Novi, G, Phelps, A, Siegel, E & Courtier, J 2019, 'Implementing virtual and augmented reality tools for radiology education and training, communication, and clinical care'Radiology, vol.291, no.3, pp. 570-580.
